Every now and again, a brief lands on your desk that you just can’t resist. This was definitely one of them.
 

When Chuckles Studios approached us to partner with them and Uncharted on the new TopCashback campaign, we jumped at the chance. The theme: Joy Joy!
 

Led by Uncharted’s beautifully considered art direction, we built a bespoke workflow combining hand-drawn sketches with an integrated AI pipeline to create a playful, distinctive visual world true to the campaign’s identity.
 

Blending traditional artistry with emerging technology, we crafted tactile, feel-good characters and environments packed with maximum JOY. The campaign rolled out across TV, social, cinema, print, and multiple DOOH executions.

​

CREDITS

Client - TopCashBack

 

Agency - Uncharted

Production Company - Chuckles Studios

Animation - Blind Pig

Executive Creative Director - Ric Comline

Art Direction - Christine Peters

Storyboard Artist - Andrew Clarke

Character Design - Andrei Sitari, Christine Peters

Background Concept Artist - Xavi Ren

2D Animation - William Smith

AI Pipeline - Ric Comline, Matt Burn

AI Animation - Ric Comline, Matt Burn, Lawrence Scanlon, Sveety K

Compositing - Ric Comline, Lawrence Scanlon

Executive Producer - Thierry Levy

Senior Producer - Roberta Fox

Production Assistant - Ben Riley

Sound - Factory Studios

Music - Universal