Dassault Systèmes - Piccadilly Circus

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2024

Lighting up Piccadilly Circus with an epic DeepScreen campaign for Dassault Systèmes, showcasing their cutting-edge innovations—from futuristic cities and body scans to space tech.

On a tight timeline, the team packed every second of the 30-second film with detail and precision. Collaborating closely with the client, we aligned each scene with the brand’s key offerings. A glitch effect propelled the narrative, symbolising Dassault’s tech influence. Crafted in Cinema 4D and After Effects, this might be my favourite DeepScreen yet.

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CREDITS

Client - Dassault Systèmes

OOH Agency - Ocean Outdoor

Animation - Blind Pig

Creative Director - Ric Comline

Animation - Ric Comline, Lawrence Scanlon, Kingsley Harris

Executive Producer - Thierry Levy

Senior Producer - Ana Hoxha

Production Assistant - Susie Joseph