Ted Baker’s latest visual merchandising campaign brings gifting luck to life with an animated army of bright red lucky cats. Designed to inject humour while complementing in-store displays, the playful assets were crafted in Cinema 4D and After Effects, with careful attention to composition and timing. The final animation features across all UK stores and Ted Baker’s online platforms.

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CREDITS

Client - Ted Baker London

Animation Studio - Blind Pig

Creative Director - Ric Comline

Animation Lead - Lawrence Scanlon

Design & Animation - Lawrence Scanlon, Kingsley Harris, Hugh Loughrey 

Producer - Roberta Fox

Executive Producer - Thierry Levy